Organization vs. Consumer buying behavior

As a marketer one must understand consumer behavior, despite the topic is so descriptive. We have to understand everything with the consumer’s point of view; else consumer will discard us out of the market. Understanding the individual consumers and finally deciding the plan for the entire target is really difficult, but what if the consumer is organization, where a team is purchasing the product.
Problem is that

· Decision is based upon the team of the people, not the individual so how to understand the behavior of the team.
· User of the product is manufacturer, approver of the product is marketing, influencer of the product is some other and finally the financer of the product is Finance department. So what is the chances that your product is gone hit the deck of the organization.

So what can be done is that we can have better design and quality to be liked by the user, persuade the marketing guys by convincing them about the outcome of the purchasing the same product, and finally making it sure that the product is within the range of the financial department or the product will bring the revenue I the long term. Else we should have some products with different price range, quality. I think there are good chances that deal will be done, what do you think?

Is ERP A boon for the industry?

ERP (Enterprise Resource Management) is the winning horse of the corporate world; every organization is trying to have it as an ingredient part. Everyone knows that it helps in integration of the all the process of the organization, very few are talking about the failure of ERP. Here are few of the things that one has to consider before implementing it in the organization.

· It requires the overhaul of the process according to it. Since it is predesigned and the manufacturer is not going to change but organization has to.
· It requires lots of hidden cost and the time for implementation. Actual cost is not as much as cost involved with the overhauling of the processes and training the employees.
· You have to keep on upgrading hardwires to make it compatible with the ERP package. A small organization having less revenue and the profit may find difficulty in upgrading employee and the hardware even maintain it is a big challenge.

So some tie it is difficult to introduce the ERP and the organization will be finished but one thing is even more relevant if you are not using it you will eliminated sooner or later. So think trice about making any decisions…..what you say?

Inventory management ----- At the verge of extinction

You think that INVENTORY MANAGEMENT IS the topic of the past then why the topic is so. I am saying it on the basic of the organization already implemented it, like Toyota and Dell do not have the warehouses rater they work on the principle of just in time inventory or customer pull. Days are gone when inventory of finished goods and raw material was an inseparable part of supply chain management.

There are some reasons while organizations want to almost delete the inventory at their premises.
· Inventory management requires huge investment in term of Warehouses and manpower.
· Suppliers are ready to provide raw material on daily basis and distributor can provide the requirement of commodity on daily basis.
· It is possible as some organization is already implementing it.
· It reduces the spoiling of raw material and finished good as … no need to produce the goods which may not be required by consumer.
· Price of the goods reduces as new price of the product
o New price = Old price – (cost of storage)

As an organization you should be able to take the risk otherwise will be eliminated…. as competitors will provide it at lower price provided other factors constant. Do you people agree?