As a marketer one must understand consumer behavior, despite the topic is so descriptive. We have to understand everything with the consumer’s point of view; else consumer will discard us out of the market. Understanding the individual consumers and finally deciding the plan for the entire target is really difficult, but what if the consumer is organization, where a team is purchasing the product.
Problem is that
Problem is that
· Decision is based upon the team of the people, not the individual so how to understand the behavior of the team.
· User of the product is manufacturer, approver of the product is marketing, influencer of the product is some other and finally the financer of the product is Finance department. So what is the chances that your product is gone hit the deck of the organization.
So what can be done is that we can have better design and quality to be liked by the user, persuade the marketing guys by convincing them about the outcome of the purchasing the same product, and finally making it sure that the product is within the range of the financial department or the product will bring the revenue I the long term. Else we should have some products with different price range, quality. I think there are good chances that deal will be done, what do you think?
No comments:
Post a Comment