CRM (Customer relationship management) is hot kake and every organization are trying to owe the customer with some or other type of strategies. Various techniques are used to owe the customers like
- Integrated solution
- Value for money
- Augmented values
- personalized service
CRM is so important that it has an indivual module in ERP software. why profit oriented companies are so bothered about the customer?
Customer relationship management is so important because of only one reason that is " aquiring new customer is four to five times costly than maintaining current customer". ultimately it the long term objective of companies to maximize the profit only.
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